Winged eyeliner has long been revered as a staple in beauty routines, especially among millennials who grew up seeing it as the ultimate makeup essential. This classic look, characterized by its sharp flick at the outer corners of the eyes, has become synonymous with sophistication and glamour. However, it’s now meeting resistance from Gen Z, who view it as outdated and emblematic of a bygone era, much like skinny jeans.

The Generational Shift in Makeup Trends

As we explore these shifts in fashion and makeup preferences, understanding the dialogue between generations is crucial. Millennials, who grew up admiring icons flipping their lashes with perfectly winged eyes, often see these looks as timeless. Yet, Gen Z has emerged with a fresh perspective, favoring trends that reflect their unique identity and lifestyle choices.

Critiques from Gen Z

Many young individuals in Gen Z are now vocal about their disdain for winged eyeliner. They describe it as a look that does not fit their identity and instead gravitate towards more fluid makeup trends that emphasize self-expression. The makeup equivalent of skinny jeans, winged eyeliner feels too rigid and formal for those who like their style to be more playful and relaxed.

Evolution Over Time

While winged eyeliner may not be everyone’s choice today, it’s essential to recognize that styles evolve. As new products and techniques emerge, we find that embracing change can lead to new and exciting interpretations of classic looks. For instance, adapting winged eyeliner to feature graphic shapes or a smudged finish can breathe new life into this once-popular technique.

The Mixed Bag of Nostalgia vs. Modernization

Despite the push from Gen Z, it’s interesting to note that according to a survey by Pinterest, winged eyeliner has been cited as one of the top global beauty trends for 2024. This indicates that although a segment of the younger population may criticize it, there’s still a market that honors its legacy.

Furthermore, beauty influencers are staying ahead of the curve by encouraging a fresh take on winged eyeliner. On TikTok, influencer @makeupislifee emphasizes that it remains a timeless look but advocates for making it modern with variations that include a graphic element or softer, more diffused edges. This blend of keeping traditions alive while accommodating the tastes of new generations is vital.

Expert Insights on Winged Eyeliner

Celebrity makeup artist Mary Phillips asserts that makeup trends are shifting towards a "clean girl" aesthetic, which celebrates natural, glowing skin rather than heavy-lidded eyeliner. This new trend prioritizes freshness and simplicity in beauty, and it often replaces more dramatic looks traditionally associated with millennial beauty.

Katie Jane Hughes, a renowned makeup artist, frequently explores how to refresh the classic winged eyeliner by focusing on soft and diffused shapes. By guiding younger beauty enthusiasts to reinterpret time-honored techniques, she acknowledges that it’s not about discarding traditions but about adapting them to current aesthetics.

The Decline in Searches

Despite the divergence in preferences, recent data reveals an interesting trend. A study by Cosmetify indicates that searches for winged eyeliner have dropped by 25% over the past year. This numerical decline suggests that while it may still be cherished by many, a significant portion of the audience is indeed shifting towards alternative makeup styles.

Changemakers in the Beauty Community

With all these shifting sentiments, it’s important to acknowledge the role of the beauty community in encouraging dialogue about these trends. Social media has become a powerful platform where both millennials and Gen Z can express their views on makeup. They inspire each other to think outside the box, ensuring that the evolution of beauty remains dynamic and engaging.

Quick Tips for Embracing Change in Makeup

• Experiment with shapes: If you love the concept of winged eyeliner but want to make it feel modern, try bold geometric shapes or a less defined line.
• Use alternative colors: Bright or pastel colors might breathe new life into your winged look, making it feel more fresh and fun.
• Consider adding graphic elements: Pairing traditional winged eyeliner with graphic designs can create an eye-catching look while keeping it trendy.
• Prioritize skincare: Layer your makeup upon a good skincare base, emphasizing healthy, glowing skin for a more current aesthetic.

Conclusion

The discourse surrounding winged eyeliner illustrates how makeup trends can reflect broader generational changes. While millennials may cherish this classic look as a symbol of grace and elegance, Gen Z takes a stand against outdated norms, advocating for individuality and personal expression. The beauty industry must adapt to these trends, demonstrating that comfort and creativity can coexist even within the confines of classic styles.

As the world of beauty continues to evolve, perhaps there is room for both generations to coexist in their makeup philosophies. The important takeaway is to embrace diversity in beauty—traditional, modern, or a personalized blend of both. By doing so, we can pave the way for a more inclusive and expressive beauty culture that celebrates all perspectives.